Built With Artists · Since 2023
SK ByTheWay
Since 2023, X.D. Media has collaborated with SK ByTheWay across music videos, photography, reality, podcasting, events, and behind-the-scenes content, building a creative relationship that has grown alongside her journey.
Since 2023
SK ByTheWay at The BET Experience 2026
The Relationship
Building the visual history,from the beginning
2023
Where it started
Huey met SK at DMS, a club-style recording studio, as she was getting back into music. He was brought in to create music content for her.
First
Her first reality show
SK brought X.D. Media on to film her first reality show, ByTheWay Baddies Minnesota, now releasing new episodes weekly.
Through it all
Building through real loss
DMS closed and she lost her manager. The work kept going: music videos, photos, live events, interviews and behind-the-scenes.
Now
Where it is now
Major performances, Best Female Artist of the Year at the 2025 TrapRite TV Awards, an appearance in Snoop Dogg's "Christmas In Minnesota" video, and her own podcast, Sit Down With SK, which X.D. Media films and edits.
“I wouldn't say I made SK successful. That's her work. But I can say I was there helping her build the visual history of that success from the beginning.”
Cosigned by
- Snoop Dogg
- Natalie Nunn
- Bobby Shmurda
- DJ Cam Bennett
- Kiya Edwards
- FUKU Energy
The Story
How it came together
What began as a straightforward creative connection quickly grew into something much bigger. Neither of us had made a reality show before, but we understood each other's vision and figured it out together. Over the years, I've documented SK through music videos, photography, live events, reality content, interviews, podcasting and countless moments in between. It's been a privilege to document the evolution of her story from the beginning.
Videos
The work on screen
SK ByTheWay Day Party Recap
The Work
SK ByTheWay
Reality Show
Music Videos
It's All Right
Official music video, shot by X.D. Media.
Watch on YouTube
Spike Lee
Official music video, directed by X.D. Media.
Watch on YouTube
Sorry Not Sorry (Freestyle)
Official music video, shot by X.D. Media.
Watch on YouTube
FDO (Freestyle)
Official music video, shot by X.D. Media.
Watch on YouTube
Hunnid Grand
Official music video, shot by X.D. Media.
Watch on YouTube
Flex (ft. Big Chicken)
Official music video, shot by X.D. Media.
Watch on YouTubeFeatured In
Podcast
Behind the Scenes & Photos
Building something of your own?
Every relationship here started with one project. Send the song or the idea.
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